106.1 Real Radio XS

106.1 Real Radio XS
City of license Manchester
Broadcast area North West England (FM & DAB);
North East England, Yorkshire, Severn Estuary, London, Central Scotland, West Midlands (DAB)
Branding 106.1 Real XS
Slogan Classic Rock for Manchester, Manchester's Classic Rock Station
Frequency FM 106.1 MHz
DAB
- 12A (Yorkshire, West Midlands)
- 12C (North West, North East, Severn Estuary) - 11D (Scotland)
First air date 5 May 2008
Format Speech and Classic Rock
Audience share 1.6% (March 2010, [1])
Owner GMG Radio
Website [2]

106.1 Real Radio XS is a radio station based in Salford, Manchester broadcasting a variety of peak-time news, rock music and talk output.

Contents

History

The station began test transmissions as 106.1 Rock Radio on FM on 10 April 2008. The transmitter is on top of the City Tower (the former Sunley Building) in Piccadilly in Manchester, the same place as 102 Capital FM and Xfm's transmitter and all 3 services share the same broadcast antenna system which is located on the centre transmission tower and is illuminated with red Aircraft warning lights at night.

The station organised a 'Free one day festival' to promote its launch, this was held at Cathedral Gardens, with headlining bands Bad Company and Gun with support acts Salford Jets, Letz Zep and Mercury. The performances started at 1:00pm with a countdown to 6:00pm when the station went live. The first voice heard on Rock Radio was the mid-morning presenter Moose.

Due to the mix of output, the original application was made under the name Rock Talk. The license competition included bids by existing licence holders Chrysalis and Emap as well as a number by smaller local groups.[1] Chrysalis Radio's managing director expressed his surprise that the talk/rock hybrid won in preference to a dedicated talk or rock station, both of which had been offered by his group.[2]

Following the award, a decision has been made to position the station as a sister to the newly-relaunched Scottish station 96.3 Rock Radio.

The parent company GMG owns the local newspaper Manchester Evening News, a series of local newspapers, a city-wide terrestrial and national satellite TV station Channel M and the two regional licences for North West - Real Radio (North West) and Smooth Radio.

Rebrand

On 28 July 2011, GMG Radio announced that the Manchester based service would be re-branded as Real Radio XS, while the Glasgow-based 96.3 Rock Radio would be sold and was released that the new service would 'benefit from the brand and scale of sister station Real Radio'.[3].

On 29 August 2011, It was announced that the new service would launch on 5 September 2011 and would be extended to be available over a much larger area, replacing Jazz FM (UK) in London, the North West and the West Midlands, as Jazz FM had been launched nationally via the Digital One DAB platform[4]. The move gave the rock service DAB availability in its 106.1 FM coverage area for the first time.

References

External links